{"id":4040,"date":"2013-03-31T13:01:00","date_gmt":"2013-03-31T12:01:00","guid":{"rendered":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/?p=4040"},"modified":"2013-03-31T13:01:00","modified_gmt":"2013-03-31T12:01:00","slug":"v-d-1976","status":"publish","type":"post","link":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/v-d-1976\/","title":{"rendered":"V & D (1976)"},"content":{"rendered":"

<\/p>\n

\"1976-v-en-d\"<\/p>\n

V & D
\nReclamecampagne ‘Het jaar van de klant’
\nVerschillende advertenties in dagbladen, folders en affiches
\nAmsterdam, Vroom & Dreesmann, 1976<\/p>\n

In 1976 tekende Fiep voor V&D. Ze ontwierp voor de campagne \u2018Het jaar van de klant\u2019 twee figuurtjes, de detaillist en de klant. Zij ontmoetten elkaar in diverse koopsituaties en werden gebruikt in folders, advertenties en affiches.<\/p>\n

Volgens president-directeur Anton Dreesmann was dit thema nodig omdat het aantal goederen zowel in kwaliteit als in soort de afgelopen jaren flink was gegroeid. Alle artikelen lagen nu binnen bereik van elke consument en er was geen scheiding meer naar inkomen of sociale groep. Er werden speciale \u2018klantenraden\u2019 opgericht en medewerkers kregen een map getiteld \u2018Van de klant uit gezien\u2019.<\/p>\n

[facebook_like_button]<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[948,171],"tags":[1047,1048,128,1049,1050,129,896,1051],"class_list":["post-4040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1967-1976","category-blikvangers","tag-1047","tag-anton-dreesmann","tag-blikvangers","tag-campagne","tag-het-jaar-van-de-klant","tag-reclame","tag-vd","tag-vroom-en-dreesmann"],"acf":[],"yoast_head":"\nV & D (1976) - Fiep Amsterdam bv; Fiep Westendorp Illustrations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/v-d-1976\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V & D (1976) - Fiep Amsterdam bv; 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