{"id":3163,"date":"2014-10-08T16:00:20","date_gmt":"2014-10-08T15:00:20","guid":{"rendered":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/?p=3163"},"modified":"2014-10-08T16:00:20","modified_gmt":"2014-10-08T15:00:20","slug":"lassie-havermout-1959","status":"publish","type":"post","link":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/","title":{"rendered":"Lassie Havermout (1959)"},"content":{"rendered":"

<\/p>\n

\"1959-Lassie\"
\nReclamecampagne voor Lassie Klaar Havermout, Wormer
\nAdvertenties in verschillende damesbladen, 1959<\/p>\n

Het merk Lassie bestaat sinds 1954 en verkoopt voornamelijk rijstproducten. Lassie bracht in 1959 de befaamde ’toverrijst’ op de markt, een product dat het koken een stuk makkelijker maakte. Fiep maakte in datzelfde jaar drie verschillende advertenties voor Lassie Klaar Havermout, een kant-en-klaarproduct in een tijd dat dit nog iets heel nieuws was. In de tekst staat dan ook te lezen:<\/p>\n

‘De huisvrouw van 1959 heeft het gemakkelijker dan de huisvrouw van zo’n vijftig jaar geleden. Lassie Klaar Havermout is zo’n product dat u veel werk uit handen neemt. U hoeft immers niet meer te koken. Profiteer van dat moderne product en eet ouderwets lekker!’<\/p>\n

Deze advertenties werden gemaakt in opdracht van Adviesbureau voor reclame Raedt en Baet uit Amsterdam voor Lassie Havermout. De advertenties waren speciaal voor de damesbladen en stonden onder meer in Margriet<\/em>.<\/p>\n

[facebook_like_button]<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[536,171],"tags":[601,128,667,668,669,670,129],"class_list":["post-3163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1957-1966","category-blikvangers","tag-601","tag-blikvangers","tag-havermout","tag-lassie","tag-margriet","tag-raedt-en-baet","tag-reclame"],"acf":[],"yoast_head":"\nLassie Havermout (1959) - Fiep Amsterdam bv; Fiep Westendorp Illustrations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lassie Havermout (1959) - Fiep Amsterdam bv; Fiep Westendorp Illustrations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/\" \/>\n<meta property=\"og:site_name\" content=\"Fiep Amsterdam bv; Fiep Westendorp Illustrations\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FiepAmsterdam\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-08T15:00:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2016\/08\/1959-Lassie-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anneke van Fiep Westendorp\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anneke van Fiep Westendorp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/\"},\"author\":{\"name\":\"Anneke van Fiep Westendorp\",\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/#\\\/schema\\\/person\\\/4731c8b5be91657cc68f866eac59d604\"},\"headline\":\"Lassie Havermout (1959)\",\"datePublished\":\"2014-10-08T15:00:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/\"},\"wordCount\":150,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/1959-Lassie-1.jpg\",\"keywords\":[\"1959\",\"Blikvangers\",\"Havermout\",\"Lassie\",\"Margriet\",\"Raedt en Baet\",\"reclame\"],\"articleSection\":[\"1957-1966\",\"Blikvangers\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/\",\"url\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/\",\"name\":\"Lassie Havermout (1959) - Fiep Amsterdam bv; Fiep Westendorp Illustrations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/1959-Lassie-1.jpg\",\"datePublished\":\"2014-10-08T15:00:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/1959-Lassie-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/1959-Lassie-1.jpg\",\"width\":225,\"height\":170},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/lassie-havermout-1959\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lassie Havermout (1959)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/#website\",\"url\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/\",\"name\":\"Fiep Amsterdam bv; Fiep Westendorp Illustrations\",\"description\":\"Een wereld vol tekeningen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/#organization\",\"name\":\"Fiep Amsterdam bv, Fiep Westendorp Illustrations\",\"url\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/2016-getekend-door-fiep-westendorp-bibliotheken.jpg\",\"contentUrl\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/2016-getekend-door-fiep-westendorp-bibliotheken.jpg\",\"width\":600,\"height\":600,\"caption\":\"Fiep Amsterdam bv, Fiep Westendorp Illustrations\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FiepAmsterdam\",\"https:\\\/\\\/www.instagram.com\\\/fiepwestendorp\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/#\\\/schema\\\/person\\\/4731c8b5be91657cc68f866eac59d604\",\"name\":\"Anneke van Fiep Westendorp\",\"url\":\"https:\\\/\\\/www.fiepwestendorp.nl\\\/fiepamsterdam\\\/author\\\/anneke1071\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lassie Havermout (1959) - Fiep Amsterdam bv; Fiep Westendorp Illustrations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/","og_locale":"nl_NL","og_type":"article","og_title":"Lassie Havermout (1959) - Fiep Amsterdam bv; Fiep Westendorp Illustrations","og_url":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/","og_site_name":"Fiep Amsterdam bv; Fiep Westendorp Illustrations","article_publisher":"https:\/\/www.facebook.com\/FiepAmsterdam","article_published_time":"2014-10-08T15:00:20+00:00","og_image":[{"width":225,"height":170,"url":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2016\/08\/1959-Lassie-1.jpg","type":"image\/jpeg"}],"author":"Anneke van Fiep Westendorp","twitter_misc":{"Geschreven door":"Anneke van Fiep Westendorp","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/#article","isPartOf":{"@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/"},"author":{"name":"Anneke van Fiep Westendorp","@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/#\/schema\/person\/4731c8b5be91657cc68f866eac59d604"},"headline":"Lassie Havermout (1959)","datePublished":"2014-10-08T15:00:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/"},"wordCount":150,"publisher":{"@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/#organization"},"image":{"@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2016\/08\/1959-Lassie-1.jpg","keywords":["1959","Blikvangers","Havermout","Lassie","Margriet","Raedt en Baet","reclame"],"articleSection":["1957-1966","Blikvangers"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/","url":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/","name":"Lassie Havermout (1959) - Fiep Amsterdam bv; Fiep Westendorp Illustrations","isPartOf":{"@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/#primaryimage"},"image":{"@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2016\/08\/1959-Lassie-1.jpg","datePublished":"2014-10-08T15:00:20+00:00","breadcrumb":{"@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/#primaryimage","url":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2016\/08\/1959-Lassie-1.jpg","contentUrl":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2016\/08\/1959-Lassie-1.jpg","width":225,"height":170},{"@type":"BreadcrumbList","@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/lassie-havermout-1959\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/"},{"@type":"ListItem","position":2,"name":"Lassie Havermout (1959)"}]},{"@type":"WebSite","@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/#website","url":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/","name":"Fiep Amsterdam bv; Fiep Westendorp Illustrations","description":"Een wereld vol tekeningen","publisher":{"@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/#organization","name":"Fiep Amsterdam bv, Fiep Westendorp Illustrations","url":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/#\/schema\/logo\/image\/","url":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2023\/10\/2016-getekend-door-fiep-westendorp-bibliotheken.jpg","contentUrl":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2023\/10\/2016-getekend-door-fiep-westendorp-bibliotheken.jpg","width":600,"height":600,"caption":"Fiep Amsterdam bv, Fiep Westendorp Illustrations"},"image":{"@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FiepAmsterdam","https:\/\/www.instagram.com\/fiepwestendorp\/"]},{"@type":"Person","@id":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/#\/schema\/person\/4731c8b5be91657cc68f866eac59d604","name":"Anneke van Fiep Westendorp","url":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/author\/anneke1071\/"}]}},"featured_image_src":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2016\/08\/1959-Lassie-1.jpg","featured_image_src_square":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2016\/08\/1959-Lassie-1.jpg","author_info":{"display_name":"Anneke van Fiep Westendorp","author_link":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/author\/anneke1071\/"},"_links":{"self":[{"href":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-json\/wp\/v2\/posts\/3163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-json\/wp\/v2\/comments?post=3163"}],"version-history":[{"count":0,"href":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-json\/wp\/v2\/posts\/3163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-json\/wp\/v2\/media\/3165"}],"wp:attachment":[{"href":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-json\/wp\/v2\/media?parent=3163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-json\/wp\/v2\/categories?post=3163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-json\/wp\/v2\/tags?post=3163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}