{"id":2842,"date":"2015-03-20T11:13:18","date_gmt":"2015-03-20T10:13:18","guid":{"rendered":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/?p=2842"},"modified":"2015-03-20T11:13:18","modified_gmt":"2015-03-20T10:13:18","slug":"nederlands-zuivelbureau-1956","status":"publish","type":"post","link":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/nederlands-zuivelbureau-1956\/","title":{"rendered":"Nederlands Zuivelbureau (1956)"},"content":{"rendered":"<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5947\" src=\"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2015\/03\/1956-Nederlands-Zuivelbureau-1.jpg\" alt=\"\" width=\"491\" height=\"500\" srcset=\"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2015\/03\/1956-Nederlands-Zuivelbureau-1.jpg 574w, https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/wp-content\/uploads\/2015\/03\/1956-Nederlands-Zuivelbureau-1-295x300.jpg 295w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/p>\n<p>Nederlands Zuivelbureau<br \/>\nReclamecampagne &#8216;Doe meer met kaas&#8217;<br \/>\nDiverse kranten en tijdschriften, 1956-1957<\/p>\n<p>In 1956 maakte Fiep ruim 70 tekeningen voor de campagne \u2018Doe meer met kaas\u2019 van het Nederlands Zuivelbureau. Deze tekeningen stonden als korte stripverhaaltjes in kranten en tijdschriften en moesten de consument duidelijk maken dat kaas makkelijk, lekker en gezond was. De illustraties werden ook op geplastificeerde kaasvellen gedrukt waar winkeliers de kaas in konden verpakken, een noviteit in 1956. De kaasvellen waren bovendien praktisch om de kaas in te bewaren, want nog lang niet iedereen had een koelkast.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[234,171],"tags":[432,128,502,503,129],"class_list":["post-2842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1947-1956","category-blikvangers","tag-432","tag-blikvangers","tag-doe-meer-met-kaas","tag-nederlands-zuivelbureau","tag-reclame"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nederlands Zuivelbureau (1956) - Fiep Amsterdam bv; Fiep Westendorp Illustrations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/nederlands-zuivelbureau-1956\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nederlands Zuivelbureau (1956) - Fiep Amsterdam bv; 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