{"id":2695,"date":"2015-04-26T15:32:58","date_gmt":"2015-04-26T14:32:58","guid":{"rendered":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/?p=2695"},"modified":"2015-04-26T15:32:58","modified_gmt":"2015-04-26T14:32:58","slug":"big-ben-affiche-1955-2","status":"publish","type":"post","link":"https:\/\/www.fiepwestendorp.nl\/fiepamsterdam\/big-ben-affiche-1955-2\/","title":{"rendered":"Big Ben affiche (1955)"},"content":{"rendered":"

<\/p>\n

<\/p>\n

Big Ben reclamecampagne voor plastic regenjassen
\nAmsterdam; Hollandia-Kattenburg, 1955
\nAffiche voor in de winkel
\n30 x 35 cm<\/p>\n

Voor Big Ben regenkleding werkte Fiep in 1955 aan een grote reclamecampagne. Ze maakte affiches die werden opgehangen in winkels en tekeningen die werden gebruikt voor kleine ingezonden mededelingen in kranten. De bedenker van de campagne was Giep Franzen, die in 1954 reclamechef was geworden bij Hollandia-Kattenburg, de producent van Big Ben regenjassen. De directie was zeer tevreden over het werk van Fiep, want er werd nooit een tekening afgekeurd. Franzen sprak later over een \u2018vreugdevolle samenwerking\u2019. De slogan die bij de campagne hoorde was: \u2019t is altijd Big Ben weer!<\/em>, maar helaas was de zomer van 1956 een bijzonder droge, dus de verkoop van de plastic regenjassen viel tegen.<\/p>\n

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