From 7 October 1948 a feature appeared called ‘For women (but not only for them…)’. Initially it was half a page, later a full page. The editor Wim Hora Adema asked Fiep to illustrate it, along with Wim Bijmoer, Charles Boost and Huikje Gomperts. The authors who wrote for the feature included Wim Hora Adema, Harriet Freezer, Hella Haasse, Jeanne Roos, Henri Knap and Annie M.G. Schmidt.

According to Paul Arnoldussen, ‘the feature was unusual mainly in that it was so varied. Traditional items such as the recipe and fashion reporting were not taboo, but Hora Adema also included stories about dismissal law and child care, described the everyday lives of women caravan dwellers, and in 1958 opened the women’s page with a piece titled Mohammedan women throw off their veils’.

From this group of inspired journalists came a stream of columns, features and books, many of which were illustrated by Fiep. She did at least one illustration a week for the women’s page, which appeared on Thursdays, and often she made another full-page illustration on a certain theme for the newspaper’s Saturday magazine, PS.