1975

	1972 Illustrates the volume Het hele schaap Veronica by Annie M.G. Schmidt. Modernizes the Jip and Janneke silhouettes. Makes illustrations for the women’s magazines Opzij and Margriet. The theme of most of these is women’s emancipation. >>>>
	1975 The HEMA department store puts Jip and Janneke illustrations on its products. In 1991 this initiative is resumed and they continue to use the illustrations for several years. > read on
	1976 Illustrates her favourite book, Rijmpjes en versjes uit de nieuwe doos by Han G. Hoekstra. BOBO, a magazine for small children, publishes colour illustrations of Jip and Janneke. > read on
	1979 Otje is introduced in Margriet magazine, with texts by Annie M.G. Schmidt. > read on
	1981 Makes innumerable cover illustrations for the children’s magazine BOBO, including colour illustrations for De avonturen van Pim en Pom by Mies Bouhuys > read on
	1983 Illustrations for 'De IJsmuts van Prins Karel en nog veel meer' by Han G. Hoekstra. > read on
	1986 Illustrates 'Het geheim van Toermalijn' by Mies Bouhuys for Bobo. > read on
	1987 Illustrates the collection of verse by Annie M.G. Schmidt called 'Ziezo'. > read on
	> lread on:1988-2004

HEMA en Jip en Janneke

The figures of Jip and Janneke were first used by HEMA in 1975. Fiep designed a series of  products featuring the two children. In 1991 Jip and Janneke were ‘rediscovered’ by HEMA, who wanted to put the silhouettes on their products again.

They started a ‘bath and skin care  line’ consisting of bottles of shampoo and shower foam. Earthenware mugs and plates with Jip and Janneke scenes soon followed. The success of Jip and Janneke was unparalleled. They became the most popular children in the Netherlands, and they still are.